Partnerships and Coalitions

Business partnerships play an important role in shaping an organisation’s reputation and fostering long-term success. That's why a strategic partnerships strategy is central to business growth.

Forming alliances with enterprises and professionals who uphold similar values fosters enhanced innovation, collaborative problem-solving, and broader market reach. Partners who share ethical values are more likely to hold each other accountable, ensuring that actions align with both moral standards and legal requirements.

Conducting thorough evaluations of prospective partners is essential to accurately assess potential risks and benefits, thereby ensuring the establishment of mutually beneficial and enduring relationships.

“I worked with Jennifer on developing and promoting a broader product portfolio to engage and develop our corporate partners. In my experience, Jennifer is a positive, self-starter and collaborative colleague who has identified and introduced more effective ways to deliver objectives through the development and implementation of ambitious and engaging strategies” - Mary

Scarlet Kites Strategy for growth and engagement

Scarlet Kites brings over twenty years of expertise in building and optimising strategic partnerships and sponsorships across commercial, not-for-profit, ESG, start-ups, and media sectors.

She has directed high-impact B2B client relationships and multi-agency collaborations, shaping joint ventures and co-funded programmes. Jennifer has demonstrated success in scaling partner ecosystems and new market channels, grounded in data-driven priorities and shared accountability for pipeline and revenue.

When leading global teams for an ethical retail product label, Jennifer redefined the approach to retail and supply chain partner engagement and partnerships, developing mutually agreed approaches that would benefit all organisations. Ultimately resulting in the doubling of annual partner funding for joint branded campaigns, and up to 4% increase in product sales during campaigns.

We can help you assess potential partners to ensure alignment with your values, vision, and goals, supporting informed business decisions.

At Scarlet Kites, we offer objective evaluations and guidance, including:

Clarity – Specify the objectives you aim to accomplish through partnerships, such as expanded market reach, increased innovation, access to new technologies, or other relevant goals.
Evaluation criteria - determined by factors such as financial stability, ethical values, target audience, and industry experience.
Due Diligence – Reputation, Controversies, Current and Former Partnerships, Legal Matters, and Financial Standing
Operational Synergies – Innovation, Creativity, Stakeholders, Market Reach (and channels), and Technological Capabilities
Ethical and Cultural Fit - Shared Values, CSR & ESG Certifications, Corporate Culture.
Benefits v Risks, Assumptions, Interdependencies

Connect with us