Business Consultants
Innovative Brand, Marketing, Digital
A comprehensive brand, marketing, and integrated communications strategy is fundamental for shaping your company's external presence and directly impacting customer perception, trust, and engagement.
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Maintaining a consistent brand profile across all communication channels—including web, email, social media, mobile applications, and in-person collateral—ensures a cohesive brand experience. Integrated campaigns streamline efforts, maximise return on marketing investment, and reinforce unified messaging across all touchpoints.
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“In the CRM and Communications Working Group Jennifer has consistently shown her strong ability to absorb insights and take on the strategic development. Jennifer is hands on in the implementation and management of the full marketing communications matrix, and has been proactive in helping the group develop” - Lisa
With over twenty years of experience, Scarlet Kites Strategy specialises in designing and implementing innovative brand communications strategies that enhance brand positioning, build stakeholder trust, and drive business growth.
Our expertise includes leading UX-focused, SEO-optimised website projects, advancing CRM utilisation for precise audience segmentation and targeting, and redefining social media approaches to strengthen engagement, resilience, and competitive advantage.
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We provide expert guidance in evaluating and defining:
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Brand Purpose & Narrative
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Audience Identification – demographics, location, timing, and motivations
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Stakeholder Mapping
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Visual Identity and Tone of Voice
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Key Themes and Messaging Architecture
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Communication Channels
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Digital Innovation - web, social media, email
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Go-to-Market (GTM) Entry Strategies for product and / or audience
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Digital Analytics (GA4 including engagement metrics, sentiment analysis, reach, and conversions)