About
Scarlet Kites Strategy exists to help organisations navigate complexity with clarity, alignment, and confidence. We close the gap between strategy and execution; ensuring direction is not only defined, but owned, actionable, and delivered.
We work with leadership teams through their most significant periods of change, bringing senior strategic challenge, rigorous diagnosis, and practical support that accelerates progress and makes results visible.
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How We Work: Co‑creation, not consultancy
Most consultants arrive with a framework and leave you with a document.
We work differently.
We sit with your leadership team, interrogate the analytics, and co‑create the direction; so by the time the strategy is defined and the roadmap shaped, the people who need to own it already believe in it.
This alignment reduces friction, accelerates implementation, and ensures momentum is sustained. And unlike most consultancies, we stay involved until results are visible
Leadership & Team
Scarlet Kites Strategy is led by Jennifer Crago, a strategic adviser and former Director with over 15 years’ experience supporting C‑suite leaders across startups, scale‑ups, FTSE100s and global institutions.
Alongside Jennifer is a unique team of business analysts, communications experts, and tech leads who step into advisory depending on your needs. Every engagement is directed personally by Jennifer, which means senior attention, depth of experience, and clear accountability from day one to delivery.
Track Record
Jennifer’s career spans entrepreneurial consultancies, enterprise AI and digital transformation, climate tech, sustainability, ethical retail, commercial marketing, and global media brands operating across multiple continents.
The breadth is deliberate; the same collaborative energy that works in a global institution works in an entrepreunerial start up, a fast‑growing scale up, and a creative business; adapted to the pace and culture of each.
Selected Impact
C-suite trusted adviser
Acted as primary strategic adviser and trusted thought partner at C-suite level across multiple organisations and sectors, from startups to FTSE100 and global institutions
£11M from zero
Digital, data and AI transformation portfolio, including Climate Tech, built from the ground up across an entrepreneurial tech ecosystem.
200 Stakeholders engaged in diagnostic review
Commissioned to lead a strategic review across 24 centres, 8 international programmes including data analytics, surveys, and workshops for a high-profile, complex, multi-institution and produced a phased strategic roadmap projecting 25% efficiency gains.
Two programmes rescued
Evaluated design and delivery of two failing initiatives valued at $28M. Defined and embedded restructure and strategic redefinition, ensuring investor requirements and KPIs were met; attracting additional investment within one year.
Strategy drove $13M programme investment
Authored and embedded a comprehensive strategy and Target Operating Model across five business units. Within 8 months of implementation, the organisation secured $13M in additional programme investment.
Doubled Commercial Partnerships
Redefined approach to commercial partnerships, brand, and integrated marketing for a leading sustainable, ethical retail product label; doubled the number of commercial partnerships and increased global consumer awareness of the need to shop sustainably by 8%.
Transformation Embedded
Led engagement across major and medium-sized markets during the transformation of the international music industry when Napster and iTunes transformed the sector.
Jennifer founded Scarlet Kites Strategy to bring this depth of experience to organisations seeking clarity, alignment, and senior strategic challenge; and is available to stay involved until results are visible.
In turbulent winds, the right strategy doesn’t protect you: it lifts you.
Talk to us about your next stage of growth.
