About

Scarlet Kites Strategy helps organisations turn vision into action. We transform high-level goals into clear, actionable roadmaps that bring leadership and teams together around a shared purpose. Our work connects ambition and execution; we ensure that transformation is both well-designed and well-lived.

 

Jennifer Crago is an experienced global business director and strategic adviser with over 20 years of experience leading complex, multi-million-pound programmes across various sectors.

 

She specialises in strategy, transformation, engagement, business and programme design, including digital innovation, ethics and purpose-led programmes. Her approach combines creative energy with disciplined delivery; she breaks down complexity into clarity to enable faster and more confident decision-making.

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As a trusted advisor to boards and C-suite executives, Jennifer helps organisations navigate uncertainty, unite teams, and embed strategy through collaboration. She connects vision with execution to drive growth, strengthen culture, and build resilience.

 

Whether leading short-term changes or shaping long-term strategic goals, she brings senior leadership experience and an agile mindset that modern businesses need to remain competitive in a fast-changing environment.

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Core Competencies:

​Strategy & Business Transformation 

Designs and delivers actionable strategies supported by collaborative methods such as SWOT, PESTLE, ANKAR, and horizon scanning. Jennifer translates insights into clear roadmaps that promote differentiation, operational success, and alignment.

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Leadership & Influence 

Advises and supports C-suite executives and leadership teams to ensure clarity and accountability across functions. She is experienced in building high-performing teams and implementing strategic frameworks that connect daily execution with long-term goals.

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Programme & Change Leadership 

Provides strategic direction from business case through to delivery, governance, and measurement. Jennifer has led programmes with budgets over £28 million and teams of more than 100 people, applying agile principles and strong RAID management to guarantee measurable and timely results.

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Stakeholder Engagement & Narrative Development 

Creates value propositions and strategic narratives that engage and inspire internal and external stakeholders. Jennifer designs communication strategies that unite teams behind common goals and strengthen relationships across complex ecosystems.

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Ethical and Sustainable Innovation 

Guides businesses in incorporating ESG principles and purpose-driven innovation into their business strategy. She focuses on practical, measurable frameworks that improve impact, resilience, and reputation.

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 Available for:​

• Fractional Strategy & Transformation Leadership

• Board and C-Suite Advisory

• Strategic Narrative and Brand Positioning

• Stakeholder-led Strategy and Assessment

• Purpose-led Business and ESG Innovation

• Programme and Change Leadership
  
   

Let’s connect if you want to unlock momentum, clarity, and measurable progress..

 

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