Jennifer Crago is an innovative, forward-looking, and highly experienced Director and Strategic Business Consultant, with over twenty years of expertise leading complex, multi-million-pound transformational initiatives. She excels at driving innovation and establishing strong business partnerships and stakeholder engagement, resulting in improved profitability, efficiency, and competitive positioning.

 

As a trusted advisor to Boards and C-suite leaders, Jennifer brings clarity to complex challenges — helping organisations focus, differentiate, and scale. She has successfully led cross-functional teams, managed multimillion-pound budgets, and built high-impact partnerships. Her cross-sector background — spanning technology, ESG, consultancy, commercial marketing, and media — enables her to offer fresh, interdisciplinary perspectives tailored to evolving market needs.

 

Whether supporting short-term transformation, market entry, or longer-term growth initiatives, Jennifer brings the senior leadership experience and adaptability that modern businesses need.

 

CORE COMPETENCIES

Corporate Strategy & Business Transformation
Expert in delivering data-driven strategic direction through comprehensive analysis (SWOT, PESTLE, horizon scanning), business model innovation, and value proposition refinement. Adept at translating insights into actionable plans that drive market differentiation, operational excellence, sustained stakeholder engagement and business growth

 

Global Communications Strategy & Execution
Led narrative and brand repositioning initiatives and developed go-to-market strategies, backed by stakeholder analysis and GA4-driven analytics. Directed multi-channel campaigns—including digital, media, and events—to elevate organisational profiles, engage customer groups, and amplify engagement in competitive global markets.

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Digital Transformation & Innovation
Spearheaded AI and data modernisation, legacy system replacement, infrastructure upgrades, digital twin deployment, and seamless system integration. Enhanced user experience through SEO-optimised websites, CRM-driven segmentation, and innovative social media strategies, driving digital resilience and positioning at the forefront of global dialogue.

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​Complex Programme Leadership
Delivered full lifecycle programme management with budgets up to £28M. Directed cross-functional collaboration, programme direction and execution. Led multidisciplinary teams of up to 120 staff to define end-to-end agile project roadmaps, manage RAID log, KPI’s with formal governance and quality frameworks. 

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Leadership & Influence
Dynamic leader, highly experienced in providing collaborative leadership development to multidisciplinary, global teams with up to 14 direct reports. Skilled at embedding integrated working methodologies and strategic frameworks that align business objectives across departments, ensuring cohesive execution and measurable outcomes.

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