Business Transformation
About
Strategy that does not just look good on paper
I help ambitious organisations close the gap between where they are and where they need to be; aligning leadership, building the foundations for growth, and directing implementation until the results are visible. Not handed off. Proven.
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I work differently from most strategy consultants.
I have spent over 20 years doing one thing exceptionally well: taking complex organisations through their most significant periods of strategic change, and staying in the room until the results are visible.
That means joining at the diagnostic stage, conducting rigorous stakeholder engagement, digital analytics, market analysis and capability assessment and defining a strategy with genuine Board and organisational buy-in. I can hand over strategy and roadmaps, or remain in the room, directing implementation until the transformation is proven.
My defining capability is the full strategic cycle: from the first diagnostic conversation through to implementation and measurable impact. I sit with leadership teams, interrogate the analytics, surface market insights, and co-create the direction so that by the time a strategy is defined, the people who need to own it already believe in it.
I thrive in fast-moving, creatively-led and purpose-driven organisations. I am energetic, collaborative, and unphased by uncertainty.
Ethics, governance and human-centred AI underpin everything I do. Technology should elevate human judgement, creativity and connection, not replace it. That is not a policy position. It is a design principle that shapes how every engagement is conceived and delivered.
Every engagement is directed personally, which means senior attention, depth of experience and clear accountability from day one to delivery. Where specialist technical expertise is required, I bring in trusted associates without diluting leadership ownership or strategic coherence.
Track Record
My career spans organisations ranging from entrepreneurial consultancies, enterprise AI and digital transformation, climate tech, sustainability, ethical retail, commercial marketing, to global institutions and media brands operating across multiple continents.
The breadth is deliberate; the same collaborative energy that works in a global institution works in a fast-growing start up and a creative business, adapted to the pace and culture of each.
C-suite trusted adviser
Acted as primary strategic adviser and trusted thought partner at C-suite level across multiple organisations and sectors, from startups to FTSE100 and global institutions
£11M from zero
Digital, data and AI transformation portfolio built from the ground up across an entrepreneurial tech ecosystem.
200 Stakeholders engaged in diagnostic review
Commissioned to lead a strategic review across 24 centres, 8 international programmes including data analytics, surveys and workshops for a high profile, complex, multi-institution environment.
Two programmes rescued
Full diagnostic review of two failing $14M transformation programmes; strategy and operational frameworks redefined, resulting in a two-year funding renewal.
Strategy drove $13M programme investment
Programme investment secured within 8 months of authoring and embedding a Board-approved strategy launch. Programme designed and directed.
Doubled Commercial Partnerships
Redefined approach to commercial partnerships, brand, and integrated marketing for a leading ethical retail product label; doubled number of commercial partnerships and increased global consumer awareness of the need to shop sustainably by 8%.
Transformation Embedded
Led engagement across major and medium sized markets during the transformation of the international music industry when Napster and iTunes transformed the sector.
Who is this for?
My work is particularly well-suited to organisations where ambition runs ahead of structure, and where the gap between a great idea and a functioning strategy is where growth stalls.
Startups & founder-led businesses
Building growth foundations in AI, digital and climate tech, without the overhead of a permanent C-suite hire
Scale-ups post-investment
Bringing experienced senior level capability to scale the next state of growth without breaking outgrown current leadership structure
Post-investment businesses and Venture capital partnerships
Providing experienced strategic and operational expertise for portfolio companies that need operational and strategic infrastructure to effectively engage and grow at pace
Brand, Creative, media & entertainment
Fast-moving, businesses navigating ethics of AI in brand and storytelling versus operational wins, industry disruption, digital transformation, reinvention or growth.
If you are navigating a significant moment of strategic change and want someone who has done this before. at scale, under pressure, and through to measurable results, the right place to start is a conversation.
Schedule an initial complimentary call.
