Stakeholder Engagement

Stakeholder mapping is essential for managing relationships, minimising resistance, making better decisions, ensuring actions align with the values, needs, and concerns of those who matter most, and will increase the chances of success.

Identify, understand, and prioritise the individuals and groups that can influence or be influenced by your business decisions, projects, or overall operations.

And identify how best you can capture their attention; themes and messaging, channels of communication.

Alignment will foster trust, loyalty, and long-term support.

“During the workshop I learned how to map out the target stakeholder groups that I want to approach, the kind of language I should use, communications skills, and the full story packaging” - Ruth, workshop participant.

Scarlet Kites Strategy has successfully embedded proactive, inclusive, and agile mapping and engagement strategies to drive audience growth and engagement among consumer and public audiences, students and youth, business groups, investors, board members, partner organisations, governments, and media.

Understand who your stakeholders are?
Who and what influences them?
Assess their level of interest and influence
Prioritise engagement based on their needs, the channels they pay attention to, and their power.

We can facilitate interactive stakeholder mapping workshops to define influence, interest, expectations, and potential impact including Identifying Power/Interest (Mendelow's Matrix) to discover direction for the level of involvement (inform, consult, involve, collaborate, empower), and to determine priority themes, messaging, and appropriate channels to engage and inspire.