Privacy Policy

Who are we and what we do

This website is owned and operated by Scarlet Kites Strategy, London, England, W14.
This Privacy Policy is effective as of August 2025.

Scarlet Kites Strategy is a data controller and is responsible for your Personal Data (referred to as “Scarlet Kites Strategy”, “we”, “us” or “our” in this Privacy Policy).

If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact info@scarletkites.com.

We respect your privacy and are committed to protecting your Personal Data. This Privacy Policy will inform you as to how we look after your Personal Data and sets out the basis on which any Personal Data we collect from you, or that you provide to us, will be processed by us.

Your visit to our website (the “Site”) is subject to the terms set out in this Privacy Policy. The Privacy Policy also applies when you correspond with us in person, by phone, email or any other means. Please read the following carefully to understand our views and practices regarding your Personal Data and how we will treat it.

This Privacy Policy will be updated from time to time. The latest version was updated in August 2025 and is the version published on this page of the Site. All updated versions of our Privacy Policy will also be published on this page of the Site. This Privacy Policy was updated to reflect the changes introduced by the Data Protection Act 2018 (“DPA”) and the General Data Protection Regulation (the “GDPR”).

In this Privacy Policy we seek to abide by the letter and spirit of the guidelines laid out by the ICO on their webpage on the ‘Right to be Informed’.

Information We Collect

We may collect and process the following types of personal data:

a) Information you provide directly:

Name, email address, phone number, job title, company name
Information provided via contact forms or email enquiries
Data provided when subscribing to newsletters or updates

b) Automatically collected data:

IP address, browser type and version
Time zone setting, operating system and platform
Information about your visit, including URL clickstream, pages viewed, response times, etc.

c) Data from third parties:

Business contact information from professional platforms (e.g. LinkedIn)
Referral partners or public sources

How We Use Your Information

We use your personal data to:

Respond to your enquiries and provide consultancy services
Manage our relationship with you
Improve our website and user experience
Send marketing communications (only with your consent)
Comply with legal and regulatory obligations

Legal Basis for Processing

We process your personal data under the following lawful bases:

Contractual necessity – to perform our agreement with you
Consent – where you’ve opted in to receive communications
Legitimate interests – such as marketing to existing clients or improving our services
Legal obligation – to comply with regulatory or legal requirements

Data Sharing and Disclosure

We do not sell your data. We may share personal data with:

Trusted third-party service providers (e.g. email hosting, analytics)
Legal or regulatory bodies, where required
Professional advisors (e.g. accountants, lawyers)

All third parties are required to handle your data securely and in compliance with the law.

International Data Transfers

We do not plan to share your data outside of the UK. We ensure adequate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).

Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting obligations. Typically:

Contact form enquiries: up to 12 months
Client data: up to 7 years after contract termination
Marketing opt-ins: until you withdraw consent

Your Rights

You have the right to:

Access the personal data we hold about you
Request correction or erasure of your data
Object to or restrict our processing
Withdraw consent at any time (where applicable)
Data portability
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact: info@scarletkites.com

We use cookies and similar technologies on our website.

Third-Party Links
Our website, notably Insights and Case Studies, may include links to third-party websites. We are not responsible for the privacy practices of these websites. Please read their privacy policies before submitting personal data.

Security

We take appropriate technical and organisational measures to safeguard your data, including encrypted storage, access controls, and secure data transfers.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Effective Date" at the top. We encourage you to review this page periodically.

If you have questions about this Privacy Policy or how we handle your personal data, please contact us at:

Email: info@scarletkites.com

Scarlet Kites Strategy is committed to protecting your privacy and maintaining your trust.

This Privacy Policy also applies to our activities on social media platforms such as LinkedIn, Twitter, or others where we may collect or receive data via direct interactions.