Engagement Pulse & Diagnostic

Purpose:

To reveal the real drivers behind internal morale and external audience engagement, we will translate these insights into practical actions that improve culture, communication, and customer experience.

 

What Makes This Different 

Unlike surveys or traditional communication audits, the Engagement Diagnostic combines: 

• Attitudinal and behavioural insight 

• Multi-channel analytics (web, social, intranet, newsletters) 

• Stakeholder mapping 

• Audience personas and segmentation 

• Culture-to-customer analysis 

​

It creates a single strategic view of how people experience the organisation, both inside and out. 

​

“During the workshop I learned how to map out the target stakeholder groups that
I want to approach, the kind of language I should use, communications skills, and t
he full story packaging” - Ruth, workshop participant.

​

Key Outcomes 

Internal Engagement 

• A clear understanding of morale, motivation, behaviours, and leadership impact 

• Insight into communication gaps and areas of misalignment 

• A prioritised set of cultural and engagement actions 

 

External Engagement 

• A data-driven view of digital performance across web, social, email, and intranet 

• Identification of audience segments that are gaining or losing traction 

• Refined positioning and messaging that resonates 

 

Cross-Organisation Value 

• Shared leadership ownership of engagement 

• Evidence-based decisions that align teams 

• An actionable roadmap for the next 90 days and beyond 

 

What’s Included 

Discovery and Data Review (Pre-Work) 

• Review of internal engagement, pulse surveys, and retention/attrition 

• Web, social media, newsletter, and intranet analytics 

• Messaging and narrative review 

• Cultural and behavioural signals linked to strategy and change 

• Audience and stakeholder landscape review 

 

Workshop Options

Half-Day Engagement Diagnostic

A focused session for rapid clarity and direction.
Includes:

• Insights review (internal and external)

• Behavioural and attitude diagnostics

• Rapid stakeholder mapping

• Initial persona sketches

• Priority roadmap with 6–8 high-impact recommendations

• Short insight summary and leadership talking points

​

Full-Day Engagement Diagnostic

An in-depth analysis for organisations needing stronger insight and a reset.
Includes:

• Full analytics deep dive

• Expanded behavioural analysis

• Detailed stakeholder mapping

• Data-led audience persona development

• Culture-to-Customer engagement flow

• 90-day and 12-month engagement recommendations

• Comprehensive diagnostic report and refined leadership narratives

 

Who This Is For

Mid-sized organisations who want to:

• Improve morale, motivation, and culture

• Strengthen customer and member engagement

• Reset narrative, messaging, and communication strategies

• Align leadership around real evidence, not assumptions

• Understand why engagement is stalled and how to fix it

​

​​​​​From insight to impact: with 20 years of experience leading transformation across multiple industries, we co-create actionable roadmaps that align teams, accelerate change, and deliver sustainable growth.

​

Ready to fly higher?