Business Transformation
Fractional Growth Strategist · Strategy, Scale and Marketing Leadership
Jennifer Crago brings over 20 years of senior leadership experience across strategy, growth and marketing, and a way of working that sets her apart from conventional consultants.
She sits with leadership teams, interrogates the analytics, surfaces market insights, and co-creates the direction. By the time a strategy is defined, the people who need to own it already believe in it. Then she stays to direct implementation until the results are visible.
Fractional does not mean partial. It means focused, experienced, and accountable; precisely calibrated to what your organisation needs at this moment in its growth.
Who is this for?
Fractional leadership with Scarlet Kites Strategy works across organisations at different stages of growth, with particular depth of experience in AI, digital, climate tech, creative, media and technology environments.
It is well-suited to:
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Early-stage startups in AI, digital and climate tech who need senior strategic and commercial leadership to build growth foundations without the overhead of a permanent hire
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Founder-led businesses preparing for their next stage, where strategic clarity, investor-ready positioning and market presence are the difference between stalling and scaling
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Post-investment businesses that have secured funding and now need the operational and strategic infrastructure to deploy it effectively and grow at pace
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Scale-ups that have outgrown their current leadership structure and need experienced senior capability to lead the next stage of growth
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Venture capital partnerships seeking experienced strategic and operational support for portfolio companies at critical growth inflection points
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SMEs in creative, digital and media sectors that need boardroom-level strategic and marketing capability brought directly into the business.
Growth Strategy, operating infrastructure, investor readiness.
For organisations building the foundations to scale from seed stage through to established businesses navigating significant growth or change.
Brand, audience growth, communications, go-to-market.
For organisations that need senior marketing leadership to connect commercial ambition with the right customers and turn that audience into growth.
Closing the gap between what leaders want and what teams can deliver.
For organisations where misalignment between leadership, teams and customers is the thing holding growth back. Where the right alignment will change everything.
DESIGN
How we work together:
Fractional engagements with Scarlet Kites Strategy are structured around what your organisation actually needs; not a fixed model imposed from the outside. Five engagement formats are available:
Fractional Chief Strategy Officer
From 2 days/month.
Ongoing strategic leadership and scaling infrastructure without full-time overhead. Ideal from seed to Series B.
Fractional CMO
From 2 days/month.
Senior marketing, brand and stakeholder engagement leadership; narrative, positioning, partnerships and audience growth.
Advisory Board Member
Monthly retained advisory.
Strategic counsel, investor preparation, and a trusted sounding board for founders and leadership teams.
Growth Sprint
4–12 weeks, fixed scope.
Define a growth strategy, build a go-to-market plan, or launch a new initiative with pace and rigour.
Interim Director
3–9 months full-time. Step-in cover for a critical hire gap, fundraise, or major strategic pivot.
The kite does not rise by staying close to the ground. Neither does your organisation.
If you are at a moment where senior strategic or marketing leadership would change what is possible, and
you want someone who has delivered growth at that level, across sectors, and through to measurable results,
the conversation starts here.
