Discover how our Fractional Strategy & Transformation Leadership services can elevate your business.

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Jennifer Crago brings over 20 years of director-level experience across strategy, transformation, and marketing leadership to organisations that need senior capability now, not in six months, and not at the cost of a permanent executive hire they are not yet ready to make.

Fractional does not mean partial. It means focused, experienced, and accountable, precisely calibrated to what your organisation needs at this moment in its growth.

Fractional Chief Strategy Officer

The right strategy, fully lived.

Most organisations have more ambition than their current structure can execute. A Fractional CSO closes that gap, bringing the strategic rigour, board-level credibility, and execution experience to turn direction into momentum.
As your Fractional CSO, Jennifer works directly with your leadership team to define where the organisation is going, why it matters, and exactly how it gets there. Not a strategy document handed over and left to gather dust. A strategy designed to be implemented, with the governance, alignment, and operational embedding to make it real.
 

This is the right engagement if your organisation is:
•    Investing in transformation but not yet seeing the return
•    Navigating a significant pivot, period of growth, or structural change
•    Lacking senior strategic leadership at board or executive level
•    Sensing misalignment between leadership ambition and operational reality

What Jennifer brings as Fractional CSO:

•    Full strategic cycle leadership, from diagnostic and stakeholder engagement through to implementation and measurable impact
•    Board and C-suite relationship management, with the credibility to challenge as well as advise
•    Digital and AI strategy, with a proven track record of securing investment and delivering results
•    Global programme governance and portfolio management, including programmes exceeding $28M
 

Fractional Chief Marketing Officer

Marketing that connects ambition to audience.

Growth does not happen in a strategy document. It happens when the right people understand your value, trust your organisation, and choose to work with you. A Fractional CMO ensures your marketing is doing that work; strategically, consistently, and in direct service of your commercial objectives.

As your Fractional CMO, Jennifer brings the full spectrum of marketing leadership: brand strategy and positioning, growth and commercial marketing, digital and content strategy, and communications and stakeholder engagement. The result is a marketing function that does not just look active, but moves the organisation forward.

This is the right engagement if your organisation is:
•    Growing faster than your marketing infrastructure can support
•    Repositioning a brand or entering a new market
•    Building a marketing function from the ground up or rebuilding one that has lost direction
•    Preparing a significant communications programme around a transformation, launch, or change
•    Needing senior marketing leadership to work alongside, or help develop, an existing team

What Jennifer brings as Fractional CMO:

•    Brand strategy and positioning rooted in commercial reality, not creative abstraction
•    Digital and content strategy that engages, mobilises and drives action and real brand growth
•    Communications and stakeholder engagement experience across complex, multi-audience environments
•    The ability to lead, develop, and elevate an existing marketing team while delivering at pace

HOW WE WORK TOGETHER

Fractional engagements with Scarlet Kites Strategy are available on two models, designed to fit the pace and structure of your organisation.

Retained: ongoing strategic leadership A fixed number of days per month, sustained over an agreed period. Suited to organisations that need a consistent senior presence through a period of growth, change, or transformation. You get continuity, momentum, and a leader who knows your business deeply.

Project-based: defined scope, clear outcomes Engaged for a specific challenge, transition, or deliverable — with a defined scope, timeline, and success criteria agreed at the outset. Suited to organisations facing a particular inflection point who need senior expertise applied with focus and urgency.

WHO THIS IS FOR

Fractional leadership with Scarlet Kites works across organisations of different sizes and sectors, with a particular depth of experience in creative, arts, media, digital innovation, and technology environments.

It is well-suited to:

• Scale-ups and growth businesses that have outgrown their current leadership structure but are not yet ready for a full-time C-suite hire

• SMEs in creative, digital, and media sectors that need boardroom-level strategic and marketing capability brought directly into the business

• Enterprise organisations in transition that need an experienced external voice at the leadership table — one that will challenge, align, and deliver

• Founder-led businesses preparing for their next stage, where strategic clarity and market positioning are the difference between stalling and scaling

The kite does not rise by staying close to the ground. Neither does your organisation.

If you are at a moment where senior strategic or marketing leadership would change what is possible, and you want someone who has delivered at that level, across sectors, and through to measurable results, the conversation starts here.
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​ Explore a fractional engagement​

Book your Complimentary Introductory Call today.

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jennifer@scarletkites.com      scarletkites.com

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