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Scarlet Kites Strategy

Business Transformation

Strategic Insights

Oprah sits down with Anthropic co-founders

Oprah sits down with Anthropic co-founders

Something Is Happening to Humanity, And We All Have a Voice in How It Goes

Jennifer Crago

May 214 min read

Real nature, real people, real stories. We do not need AI to generate a rainforest, synthesise a narrator's voice, or simulate an ecosystem.

Real nature, real people, real stories. We do not need AI to generate a rainforest, synthesise a narrator's voice, or simulate an ecosystem.

One Hundred Years of Innovation. Are We Using It Wisely?

Jennifer Crago

May 105 min read

Gen Z: brilliant, energetic and great employees

Gen Z: brilliant, energetic and great employees

The Laziest Workforce in History? I Do Not Buy It.

Jennifer Crago

Apr 224 min read

How Leaders Distinguish Between AI Hype and Real Organisational Benefits

How Leaders Distinguish Between AI Hype and Real Organisational Benefits

How Leaders Distinguish Between AI Hype and Real Organisational Benefits

Scarlet Kites Strategy

Apr 63 min read

The future of storytelling will not be defined by a choice between human and machine, but by how carefully we preserve the former while harnessing the latter

The future of storytelling will not be defined by a choice between human and machine, but by how carefully we preserve the former while harnessing the latter

The Future of Storytelling: Balancing AI and Human Creativity

Jennifer Crago

Mar 214 min read

leaders steering complex digital transformations

leaders steering complex digital transformations

Mastering the Art of Reviewing Business Plans: A Strategic Guide

Scarlet Kites Strategy

Feb 234 min read

Team breakout session for shared alignment

Team breakout session for shared alignment

Transforming Strategy into Impact with Scarlet Kites Strategy

Scarlet Kites Strategy

Jan 154 min read

Coca Cola 'I'd like to buy the world a coke advert (1971)

Coca Cola 'I'd like to buy the world a coke advert (1971)

'You can’t beat the real thing'? Why Coca-Cola's AI Ads Are a Warning the Industry Cannot Afford to Ignore

Jennifer Crago

Dec 22, 20255 min read

Founder alignment in startups

Founder alignment in startups

The Crucial Role of Leadership Alignment in Start-Up Success

Jennifer Crago

Dec 5, 20254 min read

Co-created strategy to drive success in 2026

Co-created strategy to drive success in 2026

Q4 Strategy: Finish Strong, Build for 2026

Jennifer Crago

Nov 14, 20253 min read

Leaping over obstacles to growth in 2025

Leaping over obstacles to growth in 2025

Obstacles to UK Business Growth (and What to Do About Them)

Jennifer Crago

Oct 28, 20253 min read

the UK market is dynamic, competitive, and shaped by rapid technological change

the UK market is dynamic, competitive, and shaped by rapid technological change

Business Strategy Pitfalls

Scarlet Kites Strategy

Oct 14, 20253 min read

People at the heart of digital transformation

People at the heart of digital transformation

Leading with Purpose in a Digital Era

Jennifer Crago

Sep 15, 20253 min read

Business Transformation requires collaboration

Business Transformation requires collaboration

Scarlet Kites Strategy Insights: Unlocking Transformational Success

Scarlet Kites Strategy

Aug 29, 20253 min read

Taylor Swift, Wembley Stadium, London. June 2024

Taylor Swift, Wembley Stadium, London. June 2024

A Mastermind in Strategy

Jennifer Crago

Aug 14, 20254 min read

Communities call for climate action and social justice

Communities call for climate action and social justice

Is ESG fading?

Jennifer Crago

Jun 17, 20253 min read

marketing team discuss how they can best use AI to maximise impact

marketing team discuss how they can best use AI to maximise impact

Brave New Brand: Navigating AI, Storytelling, and Customer Trust

Jennifer Crago

May 10, 20253 min read

Ensuring your Enterprise Strategy does not fail

Ensuring your Enterprise Strategy does not fail

Why Business Strategies Sometimes Fail and How to Succeed: Top Reasons Strategies Fail

Scarlet Kites Strategy

Apr 25, 20255 min read

Leadership team collaborating to align business goals

Leadership team collaborating to align business goals

Understanding the Importance of Leadership Alignment in Business Success

Scarlet Kites Strategy

Mar 31, 20254 min read

Creating a adaptive digital interfaces that improve the user experience

Creating a adaptive digital interfaces that improve the user experience

Why Stakeholder Engagement Matters in Innovation and Transformation

Jennifer Crago

Feb 21, 20254 min read

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