Business Transformation
Engagement Pulse & Diagnostic
A structured diagnostic revealing where engagement, culture, and communications have become disconnected, in one single strategic view.
Available in-person across the UK or via a virtual boardroom
Half Day or Full Day Transformation workshops available.
Why this matters:
If you’re scaling quickly or pivoting to meet the pace of market transformation, your narrative is the first thing to drift.
Investors, partners, and customers are reading signals you may not know you are sending. When your message no longer matches your audience's expectations, loyalty erodes, funding conversations stall, and internal teams pull in different directions.
The Strategic Engagement Diagnostic reveals where brand, communications, and customer experience have fallen out of alignment; and what needs to change.
The Engagement Diagnostic combines deep attitudinal insights with multi-channel analytics to create a single, objective view of how people experience your organisation from the outside. We audit your story, your external positioning, and the gap between the two.
How it works:
Diagnose
We’ll figure out what’s working, what isn’t, and where the mismatch is between how your employees experience your organisation and how your audience are responding through an in-depth analysis of your entire marcomms function.
Align
We’ll get in the virtual or physical room with you, delivering the findings and building a shared understanding. We don’t just share the data and a cookie-cutter plan; we ensure that, by the time the strategy is defined, the people who need to own it and implement it already believe in it.
Action
Strategy without execution is hallucination. This is where we close the gap between insights and action - to deliver the change you want to see, everyone needs to know what you’re trying to achieve, why, and how they can contribute.
What you leave with:
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Refined Positioning: A distinct, updated value proposition and messaging framework that stops you blending in with your competitors, shortening the sales cycle and increasing conversion rates.
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Audience Clarity: A data-driven view of your core stakeholder segments, why key external relationships are quietly disengaging, and the precise language needed to engage them.
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Narrative Coherence: Your senior spokespeople equipped with a shared external language and evidence-backed positioning - so every client conversation, pitch, and public statement reinforces the same strategic story.
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The 90-Day Roadmap: A practical, milestone-based communication and engagement plan your team can execute immediately, with clear owners, channels, and success metrics.
The diagnostic is right for you if:
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You are pre-Series A and your positioning needs to do more work in fewer words
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You have scaled your products but the brand story has not kept pace
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Your external narrative has drifted from where your organisation actually is today, in its market position, its offer, or its audience relationships
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You are integrating AI into your communications and want to do it without losing audience trust
How we deliver:
Pre-session brand & narrative review
Half-Day Sprint Workshop including:
Rapid stakeholder mapping, Value proposition stress-test, targeted narrative alignment, & AI integrity review
Priority roadmap with 6–8 high-impact recommendations
Best for rapid clarity at a specific inflection point: a rebrand, a new market entry, or a funding conversation that needs sharper positioning.
From £3,800
Pre-session analytics deep dive & narrative review
Full-Day Transformation Workshop including:
Behavioural analytics deep-dive,
stakeholder ecosystem mapping & audience persona's, UX/UI narrative audit,
Executive messaging calibration
& AI integrity review
Priority 90-Day Roadmap your team can execute immediately
Best for organisations whose external story needs to catch up with where the business has actually grown to.
From £7,000
“During the workshop I learned how to map out the target stakeholder groups thatI want to approach, the kind of language I should use, communications skills, andthe full story packaging” - Ruth, workshop participant.
Who we are:
Each engagement is led by Jennifer Crago and Jess Sutton; combining strategic direction with hands-on messaging and analytics capability in a single, integrated team who have collaboratively driven strategic engagement, mobilisation, and business growth since 2020.
Jennifer Crago has sat at the forefront of brand engagement and strategic business transformation for over 20-years across both B2B and B2C agency and client side; never following where innovation is heading, but arriving there first. She has consistently worked at the intersection of strategy, creative, and digital modernisation in a changing global landscape where she has successfully provided strategic advisory and shifted leadership mindsets to align creative ambition with commercial strategy across complex, matrixed, multi-geography environments.
She has directed UX-driven, SEO-optimised CMS development, unified social media strategies, and embedded CRM with audience segmentation; successfully cementing business profiles at the forefront of audience engagement, influence, consumer behaviour change and sales growth. In 2026, as GEO redefines how brands are discovered, she brings the strategic frameworks and the ethical grounding that responsible AI-powered communications demand.
Jess Sutton is a messaging & marketing strategist and copywriter with nearly a decade of experience helping organisations close the gap between who they are, what they do and how that resonates with the people they need to reach. Her expertise sits at the intersection of audience insight, positioning, conversion-led copy and brand narrative; turning research and analytics into messaging and marketing campaigns that hold up under scrutiny from investors, customers, and internal teams alike.
She has successfully delivered a client's launch upsell sequence which converted at 8%, and ensured they reached their maximum launch intake goal, has shaped sales page/sales messaging which sold out an in-person retreat. Her copywriting and digital communications average of 40-50% email open rates sustained over 3+ years.
