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Marketing that turns ambition into audience, and audience into growth.

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Growth does not happen in a strategy document. It happens when the right people understand your value, trust your organisation, and choose to work with you. A Fractional CMO ensures your marketing is doing that work, strategically, consistently, and in direct service of your commercial growth objectives.

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As your Fractional CMO, Jennifer brings the full spectrum of marketing leadership: brand strategy and positioning, growth and commercial marketing, digital and content strategy, and communications and stakeholder engagement. The result is a marketing function that not only looks active but also actively drives the organisation forward.

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This is the right engagement if you are:

• Building a go-to-market strategy from scratch in a new sector or geography

• Growing faster than your marketing infrastructure can support

• Repositioning a brand or entering a new market

• Building a marketing function from the ground up, or rebuilding one that has lost commercial direction

• Preparing a significant communications programme around a fundraise, launch, or period of rapid growth

 

What Jennifer brings as Fractional CMO:

• Brand strategy and positioning rooted in commercial reality and growth objectives, not creative abstraction

• Digital and content strategy that engages, mobilises and drives measurable action and real audience growth

• Stakeholder Mapping, Values Proposition and Narrative development that engages and enthuses your audience.

• Communications and stakeholder engagement across complex, multi-audience environments

• A track record of measurable growth, including 1000%+ social media growth, 237% web traffic increase, doubled commercial partnerships at MSC, and an 8% shift in global consumer awareness and engagement within a year

• The ability to lead, develop, and elevate an existing marketing team while delivering at pace

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Who is this for?

Fractional leadership with Scarlet Kites works across organisations at different stages of growth, with particular depth of experience in AI, digital, climate tech, creative, media and technology environments.

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It is well-suited to:

• Early-stage startups in AI, digital and climate tech who need senior strategic and commercial leadership to build growth foundations without the overhead of a permanent hire

• Founder-led businesses preparing for their next stage, where strategic clarity, investor-ready positioning and market presence are the difference between stalling and scaling

• Post-investment businesses that have secured funding and now need the operational and strategic infrastructure to deploy it effectively and grow at pace

• Scale-ups that have outgrown their current leadership structure and need experienced senior capability to lead the next stage of growth

• Venture capital partnerships seeking experienced strategic and operational support for portfolio companies at critical growth inflection points

• SMEs in creative, digital and media sectors that need boardroom-level strategic and marketing capability brought directly into the

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How we work together:

Fractional engagements with Scarlet Kites Strategy are structured around what your organisation actually needs; not a fixed model imposed from the outside. Five engagement formats are available:

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​Fractional Chief Marketing Officer

From 2 days/month.
Senior marketing, brand and stakeholder engagement leadership; narrative, positioning, partnerships and audience growth.

 

​Advisory Board Member

Monthly retained advisory.
Strategic counsel, investor preparation, and a trusted sounding board for founders and leadership teams.

Growth Sprint

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4–12 weeks, fixed scope.
Define a growth strategy, build a go-to-market plan, or launch a new initiative with pace and rigour.
 

Interim Director

3–9 months full-time. Step-in cover for a critical hire gap, fundraise, or major strategic pivot.

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The kite does not rise by staying close to the ground. Neither does your organisation.

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If you are at a moment where senior strategic or marketing leadership would change what is possible, and
you want someone who has delivered growth at that level, across sectors, and through to measurable results,
the conversation starts here.