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The right strategy, built for scale.
Most ambitious businesses have the vision and the energy to grow, but without the strategic infrastructure to support that growth, pace becomes a liability rather than an asset. A Fractional CSO builds the foundation that lets you scale without breaking.
 

As your Fractional CSO, Jennifer works directly with your leadership team to co-create where the organisation is going, why it matters, and exactly how it gets there. Not a strategy document handed over and left to gather dust. A growth strategy designed to be implemented, with the governance, alignment, and operational infrastructure to make it real, commercially, operationally and culturally.
 

This is the right engagement if you are:

• Preparing for a funding round and needing strategic clarity and investor-ready positioning

• Post-investment, building the operational and strategic foundations to deploy capital effectively

• Scaling a product or market presence and needing senior strategic leadership to lead that growth

• Sensing misalignment between leadership ambition and what the organisation is currently able to deliver

• A founder who has taken the business as far as instinct alone can carry it, and needs rigorous strategic thinking alongside entrepreneurial energy.
   

What Jennifer brings as Fractional CSO:

• Co-creation led growth strategy, from diagnostic and stakeholder engagement through to implementation and measurable impact

• Board and C-suite relationship building, with the credibility to challenge assumptions and secure genuine buy-in

• Proven track record of attracting investment, including $13M in programme funding secured within 8 months of strategy launch

• Digital and AI growth strategy, delivered in close partnership with technical and operational leaders

• Global programme governance across portfolios exceeding $28M, ensuring growth is delivered with rigour and without waste

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Who is this for?

Fractional leadership with Scarlet Kites works across organisations at different stages of growth, with particular depth of experience in AI, digital, climate tech, creative, media and technology environments.

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It is well-suited to:

• Early-stage startups in AI, digital and climate tech who need senior strategic and commercial leadership to build growth foundations without the overhead of a permanent hire

• Founder-led businesses preparing for their next stage, where strategic clarity, investor-ready positioning and market presence are the difference between stalling and scaling

• Post-investment businesses that have secured funding and now need the operational and strategic infrastructure to deploy it effectively and grow at pace

• Scale-ups that have outgrown their current leadership structure and need experienced senior capability to lead the next stage of growth

• Venture capital partnerships seeking experienced strategic and operational support for portfolio companies at critical growth inflection points

• SMEs in creative, digital and media sectors that need boardroom-level strategic and marketing capability brought directly into the

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How we work together:

Fractional engagements with Scarlet Kites Strategy are structured around what your organisation actually needs; not a fixed model imposed from the outside. Five engagement formats are available:

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​Fractional Chief Strategy Officer

From 2 days/month.
Ongoing strategic leadership and scaling infrastructure without full-time overhead. Ideal from seed to Series B.

 

​Advisory Board Member

Monthly retained advisory.
Strategic counsel, investor preparation, and a trusted sounding board for founders and leadership teams.

Growth Sprint

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4–12 weeks, fixed scope.
Define a growth strategy, build a go-to-market plan, or launch a new initiative with pace and rigour.
 

Interim Director

3–9 months full-time. Step-in cover for a critical hire gap, fundraise, or major strategic pivot.

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The kite does not rise by staying close to the ground. Neither does your organisation.

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If you are at a moment where senior strategic or marketing leadership would change what is possible, and
you want someone who has delivered growth at that level, across sectors, and through to measurable results,
the conversation starts here.