Strategy & Transformation

Scarlet Kites Strategy helps organisations turn vision into action. We transform high-level goals into clear, actionable roadmaps that bring leadership and teams together around a shared purpose. Our work connects ambition and execution; we ensure that transformation is both well-designed and well-lived.

Co-created strategy to drive success in 2026

Q4 Strategy: Finish Strong, Build for 2026

There’s still plenty businesses can do now to finish this year strong and build momentum for FY 26/27. When leaders focus on alignment, customer experience, operational readiness, and the right digital tools, Q4 can become a launchpad instead of a stress point.

Jennifer Crago

Nov 283 min read

Leaping over obstacles to growth in 2025

Obstacles to UK Business Growth (and What to Do About Them)

When strategy, values, and execution come together, growth becomes a certainty. Growth in Q4 2025 will favour businesses that balance agility with authenticity, those that can adjust quickly, empower their talent, and deliver with purpose.

Jennifer Crago

Oct 283 min read

People at the heart of digital transformation

Leading with Purpose in a Digital Era

Successful digital transformation depends on more than just tech. It requires a people-centred approach underpinned by classic, yet increasingly critical, change management principles; Structured frameworks, stakeholder analysis, communications planning, and user engagement.

Jennifer Crago

Sep 153 min read

Taylor Swift, Wembley Stadium, London. June 2024

A Mastermind in Strategy

Taylor Swift’s mastery of brand, storytelling, and strategy offers a playbook for global SMEs. Here’s what businesses can learn from her precision, agility, and clarity of purpose.

Jennifer Crago

Aug 144 min read

Communities call for climate action and social justice

Is ESG fading?

Sustainability, ethics, social justice, people and planet as a priority, is not a trend. It’s a transformation. And your business has a starring role to play. If you choose to lead.

Jennifer Crago

Jun 163 min read

Digital Innovation to Future-Proof Business

I see the power of aligning purpose and technology first-hand. Whether applying AI, automation, analytics, or digital twins, we aim to align transformation with business objectives, user needs, long-term value creation and impact.

Jennifer Crago

Jul 30, 20232 min read

When Strategy Fails Before It Starts

Failure in business transformation is rarely due to a lack of tools or talent. It’s almost always due to a failure of alignment at the top.

Jennifer Crago

Dec 19, 20224 min read

Academic institution now holds a clearer, bolder sense of identity, a renewed capacity to tell its story

Reimagining Strategy: A Blueprint for the Future

The brief was bold and urgent: deliver a full-scale strategic review, identify immediate quick wins, and develop a clear roadmap for long-term, sustainable change to future-proof the brand and institutional presence in a rapidly evolving global landscape.

Jennifer Crago

Jul 21, 20223 min read