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Sustainability and Ethics
Ethics and environmental sustainability are central to your company’s performance, reputation, and access to capital. Investors, customers, workers, and regulators all demand that companies conduct business in a sustainable manner. Failure to meet ethical standards, whether in energy conservation, waste reduction, human rights, or diversity, can damage top and bottom line as well as brand reputation.


Impact Isn’t Enough: How Founders Can Build Investor Confidence
The UK social impact investment market now stands at £11.2 billion. Attending Impact Unlimited this week was food for thought on the strategic advice I give founders, particularly those building impact driven startups and scale ups preparing for investment.

Jennifer Crago
Oct 14 min read


One Hundred Years of Innovation. Are We Using It Wisely?
Here is the question Sir David Attenborough's 100th birthday prompts for those of us who work at the intersection of technology and human experience: in documentary filmmaking, in nature broadcasting especially, is AI actually needed? And if the honest answer is no, what does that tell us about where AI does and does not belong?

Jennifer Crago
May 105 min read


Is ESG fading?
Sustainability, ethics, social justice, people and planet as a priority, is not a trend. It’s a transformation. And your business has a starring role to play. If you choose to lead.

Jennifer Crago
Jun 17, 20253 min read


AI enabled environmental data rescue
Can AI be deployed safely, ethically, and effectively to rescue and re-integrate over 10,000 years' worth of hydrological data?

Jennifer Crago
Jul 17, 20243 min read


Are Ethical and Sustainable Retail Product Labels Still Necessary?
Exploring whether ethical and sustainable product labels are still necessary in today’s retail environment

Jennifer Crago
Apr 2, 20233 min read
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