Gen Z and Millennials do not want to wait for their turn. They want a seat at the table, and they want it now; not because they are arrogant, but because they have something to offer and they know it. They expect to have a voice in decisions that affect them.

Is AI proving itself a powerful ally to storytelling and entertainment? Or will it replace imagination, heart and soul?

Will the strongest brands of the next decade be the ones that feel genuinely human? that tell real, meaningful stories, made by people who care about the people watching? Or, the harder question is whether the industry will act on it before the damage is done.

Sustainability, ethics, social justice, people and planet as a priority, is not a trend. It’s a transformation. And your business has a starring role to play. If you choose to lead.

Exploring whether ethical and sustainable product labels are still necessary in today’s retail environment