The UK social impact investment market now stands at £11.2 billion. Attending Impact Unlimited this week was food for thought on the strategic advice I give founders, particularly those building impact driven startups and scale ups preparing for investment.

The reasons people trust an organisation, buy from it, or stay loyal to it haven't changed, and the core underlying psychology won’t change. Your audience still need to understand what you do, believe you're the right choice, and feel like the story you tell matches the experience they actually have.

Sustainability, ethics, social justice, people and planet as a priority, is not a trend. It’s a transformation. And your business has a starring role to play. If you choose to lead.

Exploring whether ethical and sustainable product labels are still necessary in today’s retail environment