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Impact Isn’t Enough: How Founders Can Build Investor Confidence
The UK social impact investment market now stands at £11.2 billion. Attending Impact Unlimited this week was food for thought on the strategic advice I give founders, particularly those building impact driven startups and scale ups preparing for investment.

Jennifer Crago
Oct 14 min read


The Execution Gap: Why Enterprise Digital Transformation Keeps Stalling, and What Closes It
The deeper issue is that change management and agile delivery almost always run on separate tracks: different teams, different metrics, different conversations. Delivery teams optimise for pace and output. Change teams optimise for adoption and sentiment. Neither has full visibility of the other, and the business goals meant to connect them get lost in between.

Jennifer Crago
Aug 104 min read


Q4 Strategy: Finish Strong, Build for 2026
There’s still plenty businesses can do now to finish this year strong and build momentum for FY 26/27. When leaders focus on alignment, customer experience, operational readiness, and the right digital tools, Q4 can become a launchpad instead of a stress point.

Jennifer Crago
Nov 14, 20253 min read


Scarlet Kites Strategy Insights: Unlocking Transformational Success
Transformation is not a buzzword. It is a necessity. Yet, many leadership teams find themselves stuck, grappling with stalled progress, misalignment, and the looming question: How relevant is AI to our future?
I’ve been there. I’ve seen the frustration. But I’ve also discovered a powerful approach that cuts through the noise and delivers real, measurable results.

Scarlet Kites Strategy
Aug 29, 20253 min read
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